Prime Day Beauty Deals Are Overwhelming—So We Asked Experts What’s Actually Worth It

"I can’t live without IGK Good Behavior 2 n 1 Prep Spray. It’s moisturizing, protects from hot tools, protects from the sun, and is great for all hair types," Madison Alexis, hair colorist specialist and creator of the viral hair color from Off Campus, told E!.

"The Shark FlexStyle Styling & Drying System is the best at-home blow dryer with several different attachments," Marisa Mitchell, Off Campus' Mika Abdalla's stylist and dry cutting specialist, told E!.

"I always talk to clients about the impact of their water. Hard water can really dull blonde, affect tone, and contribute to dryness," Tauni Dawson, celebrity colorist and blonde expert, told E!. "Something as simple as a shower filter can make a noticeable difference in keeping blonde [hair] looking brighter and feeling healthier."

"The dual voltage Curlsmith Defrizzion Travel Dryer is a true lifesaver. It’s designed with a fold-down feature to make it even more compact, and it comes with a 6-inch diffuser. Perfect for keeping your curls at their best wherever you are," Sharley Viola, Curlsmith’s lead stylist, educator, and textured hair expert, told E!. 

"I personally love Haley's Re-fract Smoothing Highlighter Powder as it has a golden hue," celebrity makeup artist Tina Turnbow told E!.

"This is the starting point to any great makeup application. Prep with Smashbox’s Original Photo Finish Primer to minimize texture and ensure a smooth and flawless application," Lori Taylor Davis, Global Pro Lead Artist for Smashbox Cosmetics, told E!.

"I love these creamy blush sticks that are highly pigmented but blend out easily," Davis said. She recommended either the shades Hi-fi Heat or Poppy Pic.

"It changed my skin. You tap it in with your hands—it’s like water. Clean skin, good prep," celebrity makeup artist Carolina Gonzalez told E!. "Sometimes you don’t need every step. Everyone’s skin is different. Sometimes you just need a little extra love," 

"In terms of technique, I always use ice or cryotherapy at the end of a treatment. Ice massage, something even Joan Crawford famously swore by, instantly tightens, de-puffs, and locks everything in, giving the skin that fresh, lifted look," celebrity facialist and aesthetician Edyta Jarosz told E!. 

"[It's] an antioxidant and reparative formula. So, unlike a lot of vitamin C serums that are very watery, this is a much more hydrating formula," Dr. Muneeb Shah, board-certified dermatologist and TikTok content creator, told E!. 

Board-certified dermatologist Dr. Elyse Love is a big fan of First Aid Beauty's Ultra Repair Cream for battling dry skin. She says it's "intensely moisturizing but lightweight" and "contains colloidal oatmeal, which helps soothe itchy and irritated eczema skin." 

Dr. Rachel Westbay, Board-Certified Dermatologist at Marmur Medical, recommended this eye serum that promises to depuff your under-eye area with its targeted caffeine formula. "[It's] a lightweight, affordable option that targets puffiness and dark circles," she told E!. 

"[It's] ultra-hydrating and great kept in the fridge for an instant depuffing effect." Dr. Westbay told E!. 

Board-certified dermatologist Dr. Anette Reszk describes this celebrity-loved SPF as "A lightweight, zinc oxide–based sunscreen that is particularly well suited for acne- and rosacea-prone skin, with a tinted option that helps minimize white cast while calming and protecting sensitive skin."

According to Dr. Reszk, this is "A high-SPF sunscreen that offers strong, reliable protection in a smooth, moisturizing texture suitable for both face and body."

Dr. Resk suggests this "completely transparent, weightless formula that blends seamlessly into the skin and works especially well under makeup.

"One of my favorite products is the Alastin Restorative Eye Treatment, which I love for under-eye puffiness. I use it myself, especially with frequent travel, seasonal allergies, or general fatigue from a busy schedule," Dr. Shridharani, Board-Certified Plastic Surgeon and Founder of Luxurgery, told E!. 

Dr. Amy Forman Taub, a board-certified dermatologist, recommended this 2-in-1 shampoo and conditioner for maintaining scalp health at home. It penetrates deep into the scalp to exfoliate dead skin and unclog follicles. It also includes supportive ingredients like caffeine and niacinamide. 

"Taking a few minutes to mindfully apply the Deep Sleep Body Whip from This Works can extend that transition from the pace of the day into a calmer state," Dr. Anna Persaud, sleep expert with a PhD in Biochemistry, told E!.

"I would also look at getting a good toothbrush. I recommend an electric toothbrush with a pressure sensor and a timer on it to help you keep track," Dr. Victoria Sampson, a functional dentist and researcher, advised. Her favorite is the Oral-B IO electric toothbrush from their series 7, 8, 9, or 10. 

"The Horse is naturally in the spotlight as the sign of the year! Already blessed with a beautiful mane that often brings envy from others, the Horse can keep their hair looking healthy and strong (and smelling good, too) with Necessaire Rosemary Shampoo and Conditioner," Chinese astrology and Feng Shui expert Vicki Iskandar told E!.