You're doing amazing, Kylie Jenner.
Indeed, the Kardashians star gave fans an intimate behind-the-scenes look at the 2026 Victoria's Secret Fashion Show, which she closed with a surprise appearance wearing the $50 million Fantasy Bra.
The 29-year-old shared a photo of herself to her Instagram Stories Oct. 18 of herself backstage before getting into the diamond-encrusted garment, sporting a pink striped silk robe embroidered with her name on the lapel which she wore over a nude bra. In the sultry snap, she played with her hair while her bottom half is covered in a pink-and-white striped blanket.
In another shot, Kylie declared that it was the "BEST DAY EVER" over a close-up shot of the Fantasy Bra, which features a fringe of jewels hanging from the band surrounding a 75.54-carat $22 million diamond at the bra's center.
The Kylie Cosmetics founder—who was the first person to wear the bra since Elsa Hosk in 2018 and the first non-Victoria's Secret model to ever wear it—joined the likes of Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel as women who had been bestowed the honor of wearing the iconic piece.
At the event, mom Kris Jenner and boyfriend Timothée Chalamet were there to support her from the audience. In fact, Victoria's Secret’s official social media account shared another backstage moment of Kris telling her youngest daughter that she was "incredible" on the runway as she gave her a big hug.
After the show, the brand defended its decision to cast Kylie in the show to wear the Fantasy Bra.
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria's Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that."
"She’s really created her own culture, which—how many people can say that?" he continued, explaining that the "big idea for the show was fandomonium."
"I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact," Selman added. "I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect."
Gigi Hadid
Bella Hadid
Barbara Palvin
Behati Prinsloo
Kylie Jenner
Megan Thee Stallion
Alessandra Ambrosio
Adriana Lima
Candice Swanepoel
Rosie Huntington-Whiteley
Tate McRae
KATSEYE
Amelia Gray Hamlin
Irina Shayk
Vittoria Ceretti
Ashley Graham
Natalia Bryant
Megan Moroney
Iris Law
Bella Hadid
Elsa Hosk
Jasmine Tookes
Gigi Hadid
Joan Smalls
Doutzen Kroes
Alex Consani
Adriana Lima
Anok Yai
Liu Wen
Abby Champion