E! Illustration/Courtesy of LANEIGEIn the wake of the "Eye Mask Gate" drama online, we're paying closer attention to new under-eye mask launches—even if they're not in the viral duped packaging. Iconic K-Beauty brand LANEIGE released its first ever eye patches. And just like the last few launches we've seen from the brand, the campaign stars a major K-Pop idol we're all obsessing over: Jin from BTS.
LANEIGE's Bouncy & Firm Hydrogel Eye Patches retail for $27 and come in a tub of 30 with a handy mini spatula to scoop up the thin gel masks.
Their double-sided embossed texture won't slip under your eyes and uses serum reservoirs to help deliver the formula. They're not too thin, and not too thick—and they truly do not slip. Feel free to work or lie down without having to constantly put them back in place.
The eye patches originally launched on LANEIGE's website earlier last month, and today, they're officially available to purchase on Amazon and Sephora. While they're not on sale for Prime Day, other products from the same firming collection are up to 30% off.
- The K-Beauty brand LANEIGE released new eye patches on September 17, with BTS' Jin as its campaign star.
- Today, the Bouncy & Firm Hydrogel Eye Patches launched on Amazon and Sephora.
- It's formulated with cooling, microneedling-inspired technology and plant-derived PDRN to smooth, lift, and reduce fine lines, wrinkles, and puffiness.
- While the new launch isn't on sale, the rest of the LANEIGE Bouncy & Firm line is for Prime Day: the Eye Sleeping Mask, Sleeping Mask, and Slow Anti-Aging Collagen Complex Serum.
The patches are formulated with cooling melting spicules (a microneedling-inspired technology), plant-derived PDRN (from banana probiotics and green tea), caffeine, and niacinamide to lift and smooth fine lines, while reducing puffiness and plumping your skin. While they're meant for your under-eye area, these patches can also be applied to the fine lines around your lips.
As a shopping writer, I've tried and own many eye masks. My undereyes are dark, have a few wrinkles, and dry. Considering my job is looking at a screen for 8 hours every day, I tend to reach for under-eye masks for a little after-work treat. And I keep reaching for these LANEIGE ones.
They're easy to put on, they don't fall off, they're cooling, and the formula isn't too wet or too dry, so it won't make a mess. I feel a little more awake after I take these off. Plus, it features a gorgeous pearly finish and doesn't smell strongly.
While I can't say that it made my under-eye lines completely disappear (that takes time), I can say that it made them a little smoother and more hydrated, without drowning my skin in thick and sticky serum. And really, that's all I'm looking for in an eye mask!
LANEIGE Bouncy & Firm Hydrogel Eye Patches
These under-eye patches are made with a thin hydrogel material that sticks to your skin, while the formula cools, brightens, and smooths.
Shop LANEIGE's Firm & Bouncy Products on Sale for Prime Day:
LANEIGE Bouncy & Firm Sleeping Mask
This sleeping mask is from the same line as the new eye patches, and it's formulated with a peony and collagen complex to help visibly reduce fine lines and improve radiance over time while you sleep.
LANEIGE Bouncy & Firm Eye Sleeping Mask
This overnight mask for your eyes visibly firms, cools, and hydrates with its nourishing formula and whipped gel texture.
LANEIGE Bouncy & Firm Slow Anti-Aging Collagen Complex Serum
With its peony and collagen formula, this slow-aging serum promises to keep your skin plump, firm, and glowing.
Shop More LANEIGE Prime Day Deals:
LANEIGE Lip Sleeping Mask
Revitalize your lips overnight with this fan-favorite, deeply nourishing treatment that leaves them soft and hydrated by morning.
LANEIGE Neo Blurring Powder
Infused with blue hyaluronic acid and mint extract, this K-Beauty finishing powder is perfect for all skin types. It promises to blur, smooth, and absorb excess oil to keep your skin semi-matte (and not dry).
LANEIGE Lip Glowy Balm
If you love the OG lip sleeping mask, throw this lip glowy balm in your bag to keep lips hydrated while on the go.
LANEIGE Water Bank Blue Hyaluronic Acid Cream
Give your skin a burst of hydration with this light-as-air cream that leaves your complexion feeling fresh, smooth, and beautifully balanced.
LANEIGE Cream Skin Face Hydrating Milky Toner
This OG milky cream-toner hybrid is formulated with ceramides, peptides, and white leaf tea to give your skin intense nourishing, firming, radiant, and soothing hydration.
LANEIGE Water Sleeping Mask
Drift off to dreamland while this refreshing overnight mask works its magic, leaving your skin soft, plump, and hydrated by morning.
Looking for more Prime Day deals? Shop the peptide products experts are recommending!